“Everybody Loves a Good Story” By Tom “Big Al” Schreiter

When you are walking past some friends telling a story, what does your subconscious command you to do? Listen. We love to listen to stories. Even little children, two years old say, "Mommy, Daddy, tell me a story."

So this should be a hint. If people love stories more than facts, how should we communicate to them? If people put up resistance to facts, but are open to stories, how should we communicate to them?

Our stories create pictures inside our prospects' heads, and a picture is worth 1,000 words. Let's look at the difference stories make by simply talking to a young man who just graduated from high school. We could say:

"Over 80% of the people who retire are broke. A residual income to add to our pensions is the key. By sacrificing current income, you could create a cash-producing asset in a few years ..."

Yawn. Boring. Not connecting.

So we could talk to that same young man with a story. We could say:

"Two young men graduate from high school. Young man #1 goes to a university, graduates $100,000 in debt, unemployed, begging for a job that will only pay him enough to be in debt the rest of his life, and then he gets to ... die.

"Young man #2 graduates from high school, starts his own business, and when his friend graduates from university, he retires, buys a university, and gives himself the grades he always wanted."

Does the story communicate better? I think so. Everyone loves a good story.

I was sponsored with a story. I know stories work. And I know stories pay off big.