“Education = Retention”

“Education = Retention”   An excerpt taken from Don & Nancy Failla’s book “The System: How to Build a Large, Successful Network Marketing Organization”

Over the years, I have found that most people involved in network marketing all into one of the three levels of activity: inactive, frustrated or inspired.

The inactive group are those individuals who were exposed to a network marketing company program but were not interested enough to become involved. Explanations for this state of affairs can range from a poor company presentation to a prospect’s negative attitude about the industry in general. Perhaps these people were simply not excited about the product line.

Those people in the frustrated category probably tried network marketing but were unsuccessful.  They have remained active because of motivating company meetings, yet lack the ability to get their organization off the ground. Typical causes of frustration are absence of sponsor support, incomplete education about the company program or networking principles and early experiences of rejection.

An inspired individual is the person who will stand the greatest chance of success in network marketing. If you ask a successful network marketing professional what motivates him, he will almost always pinpoint his excitement about the residual income potential of this marketing system as a key factor.

As a result of seeing this over the past 40 years, the advice we give to marketers around the world is to learn as much as they can about network marketing and find a company they can believe in! Having a profound knowledge of network marketing not only provides a permanent source of motivation, but also gives them the tools to be successful with almost any company they choose.